Our Management Team

Matt Stephenson – Managing Director

Matthew fulfilled his desire to become a master of his own destiny in January 2007, when he purchased Sweet Dreams Ltd.
When Sweet Dreams Ltd – an already established business in the North East for over 30 years – came up for sale, it represented the perfect opportunity for Matthew to test his business acumen. Having re-mortgaged, cashed in all the family savings, Matthew believed it was a risk worth taking.

Matthew now well into his 10th year of heading up Choc Nibbles and the disruptive confectionery brand is gaining traction on the high street. In October 2017, Sweetdreams moved to larger premises due to ever growing demand and Matthew recruited some of the best experts in their field to join the Sweetdreams journey.  Now diversifying into new chocolate product lines he made some bold decisions to develop and grow, but achieving those targets on time, in profit and successfully.

Mike Flower – Operations Director

Mike Flower joins the team from his role as commercial director at Three Crowns Confectionery Ltd. With over 40 years in the confectionery industry as founding director of York Dragee as well as Horsley Hick and Flower – Mike is at the top of the confectionery industry working with chocolate panning technology as well as confectionery new product development. As operations director, Mike will take control of the manufacturing of Choc Nibbles, as well as the developing our own chocolate panned products.



Andy Baxendale – Technical Director

Fresh from his appearance on The Sweetmakers’, which aired on BBC Two in the summer of 2017, Andy Baxendale, more commonly known as the Sweet Consultant, is now our technical director. Andy’s experience lies in all things confectionery and he will manage the development of products, recipes and legislation as well as giving technical advice and driving quality assurance.

Andy has been retained as technical director to enhance technical standards as well as delivering the globally recognised BRC (British Retail Consortium) standard in early 2018.


Mark Robinson – Non-Exec

A key player in the British chocolate making industry, Mark Robinson has returned from retirement and is now in role as non-executive board member. With nearly 40 years’ experience within the confectionery industry, Mark has worked for some of the major British Chocolate Manufacturers (inc Topps, Derwent Lynton, Kinnerton and Britannia Superfine) as well as the UKs largest Confectionery Cash & Carry, Hancocks




Alex Roberts – Finance Director

Alex brings with him a wealth of accountancy experience as well as an entrepreneurial flair.  Alex is charged with ensuring we grow in a controlled, profitable manner to ensure we grow in a financially responsible manner.

Alex has a ‘hands on’ approach to leading a team to successfully bring about cultural and operational change, driving Sweetdreams Ltd forward as they continue their rapid ascent.





We have a growing number of UK and international stockists and are very happy to consider further enquiries. If you would like learn more about our Sweetdreams Confectionery product range or would like to be a Choc Nibbles stockist please complete the form below. Please note we supply to trade only, minimum order quantities apply.

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