Sweetdreams Ltd, creators of Choc Nibbles, have experienced unprecedented growth in the past twelve months and now the business is looking forward to maintaining its rapid rise as a leading name in the confectionery industry as they prepare to move into a larger factory, recruit across the business and launch a variety of new products.
The factory move has been made possible through substantial company growth of 32% over the past financial year. This has been achieved in part from extended discount sector penetration, new product development, international export, including the company’s first export to Ireland, and proactive development of their extensive existing customer base. The new factory, based in Cramlington, has been built to BRC (British Retail Consortium) standards with the expectation of achieving the globally recognised accreditation within six months.
The new unit is 50% larger than the existing factory and will allow Sweetdreams Ltd to double their output at a minimum. The factory will initially produce 25 tonnes of product per week with capacity for more.
Matthew Stephenson, owner and managing director of Sweet Dreams Ltd said, “We already have the keys to the factory and will be operating from the new premises from early October. This is a really exciting time for Sweetdreams; we identified a gap in the market for a high end chocolate coated product and so we have invested £200,000 in panning and coating technology. This new process will allow us to enhance existing product offerings, develop new products and reach out to brand new markets and customers.
I am delighted with the new premises, Sweetdreams has doubled in size over the past two years and by investing in the best technology and people possible my intention is to cycle that standard of growth every three years moving forward. We are already a leading confectionary brand in the UK and we now have the capacity, standards and infrastructure to grow the success of Sweetdreams exponentially – increasing our national and international impact.”
As part of the expansion, four new senior staff members are already in role. Leading names in the confectionary world, Andy Baxendale – star of the recent BBC documentary ‘The Sweet Makers’, Mike Flower and Mark Robinson come with a range of influence, experience and technical skill as well as over 100 years of combined chocolate making experience. Alex Roberts has also joined the company as Financial Director.
Matthew continued, “Andy, Mike and Mark are arguably the best chocolate experts in the country and are at the very top of their respective fields with Alex adding his wealth of expertise to the role of Financial Director. Having them all join the team really shows the weight that our name has in the British confectionary industry and with their talent, experience and leadership, I know that Sweetdreams is going to continue to disrupt, challenge and change the chocolate industry in the UK and world-wide.”
We have a growing number of UK and international stockists and are very happy to consider further enquiries. If you would like learn more about our Sweetdreams Confectionery product range or would like to be a Choc Nibbles stockist please complete the form below. Please note we supply to trade only, minimum order quantities apply.
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