Sweetdreams continues its international expansion

Posted on 11th August 2025

Sweetdreams continues its international expansion with the launch of our Broken Biscuits range in Denmark, thanks to a new partnership with biscuit and confectionery distributor, Intercandy A/S.

This marks another important step in our export journey, taking our rescued and repurposed biscuit range to new audiences across Northern Europe.  Intercandy A/S, with their understanding of the biscuit category and strong retail connections, identified a clear opportunity for our products in the Danish market – where great value and flexible in/out retailing are key drivers.

The first shipment of Broken Biscuits has already landed, with a second order now confirmed. Products will be distributed across a mix of Danish retailers, with potential for both regular and seasonal promotional listings.

With growing interest in sustainable, value-driven products across European markets, this partnership highlights the broader appeal of our Broken Biscuits range – and paves the way for further growth across Scandinavia.

We’re excited to be working with Intercandy and look forward to growing our presence in Denmark – and our international expansion programme.

Why Stock Broken Biscuits?

• Adds value to surplus supply chains through expert reformulation and BRC AA+ food safety standards

• Drives footfall and incremental spend in value-led, high-volume categories

• Aligns with ESG and food waste reduction targets — turning surplus into profitable retail SKUs

• Low-cost, high-margin formats ideal for discount retail, convenience, and impulse buys

• Supports consumer demand for affordable treats